Campaign Management Specialist (7-11 Yrs) Mumbai (Online/Digital Marketing)

What would you do? Help balance increased marketing complexity and diminishing marketing resources.- Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.- Role requires Social Campaign Manager Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns.
-The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
-The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations.
-The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.What are we looking for? Requirements :- 7-8 years of experience working on social campaigns/ campaign manager / FB marketing in media agencies- Strong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces: Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile Platforms- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization- Bachelors degree, MBA Marketing will be an added advantage- Must be flexible with weekly schedule, adaptable and willing to take on multiple priorities- Excellent organization and time management skills to complete tasks on time.- Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point)- Excellent analytical skills with ability to mine data to inform decisions Roles and Responsibilities : In this role you are required to do analysis and solving of moderately complex problems- May create new solutions, leveraging and, where needed, adapting existing methods and procedures- The person would require understanding of the strategic direction set by senior management as it relates to team goals- Primary upward interaction is with direct supervisor- May interact with peers and/or management levels at a client and/or within Company- Guidance would be provided when determining methods and procedures on new assignments- Decisions made by you will often impact the team in which they reside- Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Company Please note that this role may require you to work in rotational shifts- Responsibilities :- Participating with the brainstorming, organization and development of social media opportunities- Educating coworkers from other disciplines on our social media capabilities and experience- Overseeing social media accounts and initiatives, ensuring excellence in digital services and project/staff efficiencies- Supervising and leading production resources on social media projects- Working closely with Account Leadership, Business Development and Marketing groups to explore opportunities for new business through social media- Maintaining expertise on emerging social trends and technologies- Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns- Recommend new strategies based on data and testing- Experience in Audience research, audience building and ad creation- Excellent knowledge of Instagram ads manager and other social media best practices- Knowledge on responding to comments, compile campaigns and create content for Instagram- Organize hypotheses and recommendations for enhancing campaign performance- Understanding of Google Analytics and Google Tag Manager is a plus- Stay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications (ref:updazz.com)

Payroll Type : Permanent