Copywriter (2-3 Yrs) Mumbai (Content/Design)

Company Overview:FINVASIA is a global fintech organization that owns multiple brands in the financial services, technology, and healthcare industries. Operating across various platforms, FINVASIA provides brokerage services, asset management, and technology solutions to a diverse clientele. With a significant presence in multiple countries, FINVASIA is committed to innovation and empowering individuals through accessible and cutting-edge financial tools.Role Overview:We are seeking a highly creative and skilled Copywriter to join our dynamic marketing team in Mumbai. As a Copywriter, you will be responsible for crafting compelling and engaging content across various platforms, including social media, websites, marketing campaigns, and video scripts. You will collaborate closely with marketing managers, designers, and product teams to ensure that all content aligns with our brand voice and effectively communicates our message to target audiences. Your work will directly impact brand awareness, customer engagement, and ultimately, business growth.Key Responsibilities:- Develop engaging and persuasive copy for social media posts, advertisements, website content, email campaigns, and other marketing materials to attract and retain customers.- Create compelling narratives and scripts for video content, including explainer videos, promotional videos, and social media stories, to enhance brand storytelling.- Conduct thorough research on industry trends, target audiences, and competitor activities to inform content strategies and ensure relevance.- Collaborate with designers and other creative professionals to develop visually appealing and impactful marketing campaigns that resonate with target audiences.- Edit and proofread copy to ensure accuracy, clarity, and adherence to brand guidelines, maintaining a high standard of quality across all content.- Adapt writing style and tone to suit different platforms and target audiences, ensuring consistent brand messaging across all channels.- Contribute to brainstorming sessions and develop innovative content ideas to support marketing initiatives and drive business objectives.Required Skillset:- Proven ability to craft compelling and engaging copy across various platforms, including social media, websites, and marketing campaigns.- Excellent storytelling skills with the ability to create narratives that resonate with target audiences and drive engagement.- Strong understanding of social media trends and best practices, with the ability to create content that maximizes reach and impact.- Proficiency in copyediting and proofreading, with a keen eye for detail and accuracy.- Experience in scriptwriting for video content, including explainer videos, promotional videos, and social media stories.- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously.- Bachelor s degree in Marketing, Communications, Journalism, or a related field.- Minimum 2-3 years of experience in content writing or copywriting. (ref:updazz.com)

Payroll Type : Permanent