Executive - Digital Marketing - ELearning (2-3 Yrs) Chennai (Online/Digital Marketing)

Job Title: Digital Marketing Executive (eLearning Focus)Location: Virugambakkam, ChennaiEmployment Type: Full TimeExperience: 2 YearsSalary : 35-40k per monthNotice Period: Immediate joiner or Less than 30 DaysNote : We are currently prioritizing candidate based in Chennai with 2-3 years of experience in B2B Google Ads (not B2C) and SEO. Candidates who have prior experience working with an e-learning company will be given preference. This is a Work from Office.Job Summary:We re looking for a Digital Marketing Executive to help grow our eLearning business. If you have experience in managing digital campaigns, SEO, content creation, and social media, we d like you to join our team. You ll work with business development to increase website traffic, boost engagement, and generate leads.Key Responsibilities:1. Paid Ads- Set up and manage paid ads on Google, Facebook, LinkedIn, etc., to drive traffic and increase brand visibility.2. SEO Optimization- Improve website rankings by optimizing content, conducting keyword research, and building backlinks.3. Content Marketing- Create content such as social media posts, blog articles, and case studies relevant to the eLearning audience.4. Social Media- Manage and grow our presence on Facebook, Instagram, LinkedIn, and Twitter. Schedule posts and monitor results.5. Analytics & Reporting- Track campaign performance using tools like Google Analytics. Provide insights to improve results.6. Email Marketing- Run email campaigns, including designing templates and tracking open and click-through rates.7. Market & Competitor Research- Stay updated on eLearning trends and competitor activities to refine our marketing strategies.8. Lead Generation- Develop strategies to capture and nurture quality leads for our business.9. Client Coordination- Communicate with clients to understand their goals and keep them updated on campaign progress.10. Website Updates- Update website content using platforms like WordPress to keep it fresh and engaging.Skills and Qualifications:- Digital Marketing Knowledge: Strong understanding of digital marketing, especially SEO, paid ads, and social media.- Content Creation: Ability to create engaging content for various digital platforms.- Social Media Skills: Experience in managing social media and using scheduling tools.- SEO/SEM Skills: Knowledge of SEO tools like SEMrush or Moz.- Analytical Skills: Ability to track and analyze performance metrics.- Communication & Collaboration: Good verbal and written skills for working with clients and team members.- Basic Design Skills: Familiarity with tools like Canva or Photoshop for visual content.Preferred:- Bachelor s degree in Marketing or related field.- Experience with marketing tools like HubSpot or Mailchimp.What We Offer:- A collaborative work environment with growth opportunities.- Competitive salary and benefits.- Hands-on experience with digital strategies in the eLearning sector.If you re a digital marketing enthusiast with an interest in eLearning, we d love to hear from you! (ref:updazz.com)

Payroll Type : Permanent