Big Trunk Communications - Media Planner (2-5 Yrs) Mumbai (Marketing/PR/Advertising)

Responsibilities:- Collect and analyze market data- Identify target audiences and understand their behavior and habits- Understanding of TGI tools- Create a Media Multiplier strategy and an approach to achieve the marketing KPIs- Interact and engage with multiple stakeholders to understand the campaign objectives- Create Digital Media and Performance approach presentation to support Business team for a client pitch- Coordinate with the operations team to manage the digital media campaign reporting & optimization- Biddable and non-biddable- Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets.- Develops and fosters strong relationships with media partners/Publishers.- Evaluates media opportunities and presents media plans with rationale- Handles all digital media billing using monthly tracking reports and invoice reconciliation- Evaluate the success of media strategies and campaigns (ref:updazz.com)

Payroll Type : Permanent