Area Sales Manager - Non Alcoholic Beverages (3-12 Yrs) Delhi NCR/Delhi (B2C/Retail/Channel Sales)

Job Title: Area Sales Manager (ASM)Industry: FMCG - Non-Alcoholic BeveragesExperience: 5-12 YearsReporting To: Regional Sales ManagerFunction: Sales & DistributionJob SummaryThe Area Sales Manager (ASM) will be responsible for driving sales growth, distribution expansion, and market execution across the assigned area for non-alcoholic beverage products. The role involves managing distributors, handling B2C and B2B customers, and executing sales strategies across General Trade (GT) and Modern Trade (MT) channels to achieve business objectives.Key Responsibilities Sales & Business Growth- Achieve primary and secondary sales targets for the assigned area- Drive volume, value, and market share growth- Develop and execute area-wise sales plans aligned with company objectivesDistributor Management- Appoint, manage, and develop distributors as per company guidelines- Monitor distributor performance, stock levels, credit limits, and collections- Ensure timely order processing and secondary sales execution- Conduct regular distributor reviews and market auditsChannel Management - GT & MT- Manage General Trade outlets including wholesalers, retailers, and sub-stockists- Handle Modern Trade accounts ensuring listings, promotions, planograms, and visibility- Coordinate with MT buying teams for pricing, schemes, and activationsB2B & Key Account Handling- Develop and manage B2B customers such as corporates, institutions, HORECA, offices, and events- Negotiate commercial terms and close bulk orders- Build long-term relationships with key B2B clientsTeam Management- Lead, train, and motivate Sales Officers / Sales Executives- Set targets, monitor performance, and conduct regular field coaching- Ensure discipline, productivity, and execution excellenceMarket Execution & Visibility- Ensure product availability, visibility, and merchandising standards- Execute trade marketing initiatives, schemes, and promotions- Conduct competitor tracking and market intelligence reportingReporting & Coordination- Prepare daily, weekly, and monthly sales and market reports- Analyze sales data, distributor productivity, and ROI on schemes- Coordinate with marketing, supply chain, and finance teamsDesired Candidate Profile- 7-8 years of experience in FMCG sales, preferably non-alcoholic beverages- Strong exposure to distributor handling and area-level sales management- Hands-on experience in GT and MT channels- Proven experience in B2C and B2B sales- Strong leadership, negotiation, and communication skills- Result-oriented with strong analytical and planning abilities- Willingness to travel extensively within the assigned areaEducational Qualification- Graduate in any discipline- MBA / PGDM in Sales & Marketing preferredKey Competencies- Area & distributor management- GT & MT execution excellence- B2B & key account handling- Team leadership and coaching- Sales planning & forecasting (ref:updazz.com)

Payroll Type : Permanent