Lead - Marketing/Media Analytics (7-10 Yrs) Mumbai (Marketing/PR/Advertising)

Review CriteriaMandatory- Strong marketing/media analytics profile- Mandatory (Experience a1): 7 years of experience in Marketing analytics/media analytics, with strong exposure to marketing performance analysis and data-driven decision-making- Mandatory (Experience 2): Must have hands-on experience in marketing mix modeling (MMM), attribution modeling, or marketing effectiveness analysis to measure the impact of media channels on business outcomes.- Mandatory (Experience 3): Must have a strong understanding of the digital and media marketing ecosystem, including channels like search, social, programmatic, display, and video, along with key performance metrics.- Mandatory (Experience 4): Must have experience in integrating multi-platform marketing data and building centralized analytics frameworks for consistent analysis and reporting- Mandatory (Technical & Analytics Tools): Hands-on experience with Google Analytics 4, BigQuery, SQL, Python, and visualization tools like Power BI or Looker Studio- Mandatory (Dashboarding & Reporting): Must have experience in building automated dashboards and performance reports to support real-time marketing decision-making- Mandatory (Collaboration & Communication): Strong stakeholder management and communication skills to work with marketing, strategy, and media teamsJob-Specific Criteria- CV Attachment is mandatory- How many years of experience do you have in marketing/media analytics?- Which analytics tools have you used in your projects?- What is the largest dataset size you have worked with?- Which industries/clients have you worked with?Lead - Marketing/Media Analytics, Madison World- Brand Marketing- About Madison World- Advertising & Marketing- Madison World, for the last 36 years, has been helping clients solve their marketing challenges and generate sustainable profits. With specialized offering in Media (Digital, TV, Print, Radio, Cinema, Outdoor and Activation) PR, Creative & Sport, we have helped brands thrive in the Indian market and achieve their objectives. whether it is an increase in market share, an increase in penetration, an increase in profits, or the launch of a new brand. In 2023-24, Madison World had a client roster across its units of almost 500 clients and an employee strength of 1,300 employees, with 650 in digital. Company Size-Large-Scale/GlobalExperience Required: 7-10 yearsWorking Days-5 days/weekOffice Location-Andheri East, MumbaiRole & Responsibilities :We re looking for a Media Analytics Lead who can turn complex marketing data into clear strategic decisions.This role sits at the intersection of media strategy, analytics, and marketing effectiveness, helping brands understand what truly drives growth and where media investments should be optimized.What you ll do-- Lead Marketing Mix Modelling (MMM) and marketing effectiveness analysis- Translate analytics into clear media investment and strategy recommendations- Build automated dashboards for real-time decision-making- Integrate multi-platform marketing data into centralized analytics frameworks- Drive advanced measurement solutions including GA4, BigQuery, ADH, and privacy-safe attribution- Partner with strategy and media teams to enable data-led planning and optimizationIdeal Candidate- Strong marketing/media analytics profile- Mandatory (Experience 1) : 7 years of experience in Marketing analytics/media analytics, with strong exposure to marketing performance analysis and data-driven decision-making- Mandatory (Experience 2) : Must have hands-on experience in marketing mix modeling (MMM), attribution modeling, or marketing effectiveness analysis to measure the impact of media channels on business outcomes.- Mandatory (Experience 3) : Must have a strong understanding of the digital and media marketing ecosystem, including channels like search, social, programmatic, display, and video, along with key performance metrics.- Mandatory (Experience 4) : Must have experience in integrating multi-platform marketing data and building centralized analytics frameworks for consistent analysis and reporting- Mandatory (Technical & Analytics Tools) : Hands-on experience with Google Analytics 4, BigQuery, SQL, Python, and visualization tools like Power BI or Looker Studio- Mandatory (Dashboarding & Reporting) : Must have experience in building automated dashboards and performance reports to support real-time marketing decision-making- Mandatory (Collaboration & Communication) : Strong stakeholder management and communication skills to work with marketing, strategy, and media teams (ref:updazz.com)

Payroll Type : Permanent