Head - Product & Growth - Media (10-15 Yrs) Mumbai (Marketing/PR/Advertising)

Key Responsibilities1. Product Strategy & Ownership- Define and own the overall product vision and long-term roadmap for the BIG FM Super App.- Deeply understand and evolve all product components:- Translate business goals into clear product requirements and priorities.- Decide what to build, what not to build, and when - avoiding feature sprawl.- Ensure product decisions align with BIG FM s positioning: Entertainment that lives with you. 2. Product Design, UX & Functionality UnderstandingPossess strong working knowledge of:- UX principles- Information architecture- User journeys and behavioural design- Work closely with UI/UX designers to ensure:- The product is intuitive, simple, and habit-forming- Audio-first and hyperlocal experiences are respected- Own the end-to-end user experience, from first install to long-term retention.- Continuously improve product flows based on user feedback, usage data and drop-offs and friction points3. Technology & Platform Understanding- Work closely with Tech Lead and platform partners- Own feature feasibility discussions, timelines, and dependencies.- Ensure smooth integration of AI voice tools, AI video pipelines, Analytics, attribution, and tracking tools4. Growth Strategy & Platform Scaling- Own the growth strategy across the full funnel:- Acquisition - Activation - Retention - Monetisation- Define and track core growth metrics:- DAUs / MAUs- Retention- Time spent / minutes consumed- CPI, CAC, LTV- Work closely with Paid Marketing, SEO, and Creative teams to scale acquisition efficiently5. Analytics, Insights & Decision Making- Establish a data-driven culture across product and growth.- Define dashboards and weekly review mechanisms covering:- Product usage- Content performance- Promo effectiveness- User cohorts- Turn analytics into clear actions and decisions, not just reports.6. Cross-Functional Leadership & Execution- Act as the single point of coordination between Content, Tech, Design, Growth / Marketing.- Drive clarity on priorities, timelines, and success metrics.Ideal Profile- 10-15 years of experience in Product, Growth, or Digital Platforms- Strong exposure to consumer tech, media, OTT, audio/video, or content platforms- Hands-on understanding of:- Product management frameworks- UX and user behaviour- Technology platforms- Performance marketing & analytics- Proven experience scaling platforms with meaningful DAUs/MAUs- Comfortable operating in early-stage, ambiguous environments- Strategic thinker with strong execution capability (ref:updazz.com)

Payroll Type : Permanent