Senior Performance Marketing Manager (5-10 Yrs) Bangalore (Online/Digital Marketing)

Senior Performance Marketeer for a Bengaluru based AI-powered edtech startup and consulting platform.Job Description:As the Senior Performance Marketing Manager , you will run and scale paid acquisition across Meta, Google, and new channels. You will own growth targets, manage large budgets with precision, and drive measurable improvements in traffic quality and conversion. You will blend analytical depth with strong creative instincts, diagnose funnel issues quickly, and run fast experiments that compound into sustained performance gains. Your work will shape how students discover the organization and directly influence the revenue trajectory. This role is ideal for someone who is highly analytical, thrives in fast-moving environments, and enjoys full accountability for spend, efficiency, and outcomes.Key Responsibilities :Run Performance & Scale Acquisition :- Manage and optimize paid campaigns across Meta, Google, and new channels to drive high-quality growth.- Maintain strong campaign structure, audience hygiene, and pacing to maximize signal and efficiency.- Identify scale opportunities across segments and double down on high performing clusters.Improve Funnel & Lift Conversion :- Analyze the user journey to find friction points and build experiments that improve conversion and show-up rates.- Test variations in creative, targeting, bidding, and landing experience to unlock measurable gains.- Work closely with sales and ops to ensure fast follow-up and tight alignment with demand peaks.Own Budgets, Forecasting & Experimentation- Manage monthly budgets with accuracy and ensure spend aligns with volume and efficiency targets.- Build weekly forecasts and performance reports that convert data into clear recommendations.- Create and run a systematic experimentation pipeline that refreshes creatives, reduces fatigue, and strengthens account learning.This is an in office, full-time role. What makes you a great fit?- 4 years of hands-on experience running performance marketing across Meta and Google at a fast-growing startup.- Strong analytical depth with the ability to interpret data, diagnose bottlenecks, and make fast, insight-led decisions.- Proven record of scaling paid acquisition, improving conversion, and managing large budgets with precision.- Comfort with rapid experimentation and a bias for measurable outcomes.This sets you apart- Experience driving growth in EdTech or other high-intent consumer categories.- Background in building structured testing pipelines, creative refresh systems, or multi-channel scaling playbooks.- Understanding of user behavior, motivation, and the psychology behind performance-driven messaging.- Prior startup or entrepreneurial experience showing ownership, speed, and resilience.Why Join Us?- You will build the core growth engine of a category-defining company. You re not optimizing ads for a feature. You are architecting the acquisition system that powers a once-in-a-decade shift in how global admissions works.- You get full ownership over performance and scale- You control spend, creative, funnels, and outcomes. No layers, no waiting, no fragmentation. Your decisions directly shape revenue, pace, and strategy.- You see your impact in real time at massive leverage- A great campaign shifts thousands of student journeys. A smart experiment moves weekly revenue. Few roles offer this level of visibility and compounding impact.Hiring ProcessWe re looking for ambitious builders who want to shape the company s future. Here s how we approach hiring:- Performance StrategyHow you break down acquisition problems, read data patterns, identify bottlenecks, and design experiments that drive measurable lift.- Execution and CraftHow you structure accounts, manage budgets, build creative testing systems, and translate insights into predictable performance at scale.- Ownership and Decision MakingHow you take end to end accountability for spend, efficiency, and outcomes, collaborate with sales and creatives, and operate with speed under ambiguity.- OfferIf the skills and values align, we move fast to bring you on board. (ref:updazz.com)

Payroll Type : Permanent