Associate/Manager - Marketing - ECommerce (3-5 Yrs) Mumbai (Marketing/PR/Advertising)

- As a part of the Growth function, the marketplace marketing associate/manager will be responsible for driving customer acquisition on marketplaces such as Amazon, Flipkart etc. and achieving monthly revenue growth targets through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.Key Areas and Responsibilities :Customer acquisition & digital sales funnel management :- Develop & execute detailed monthly advertising plans across the advertising platforms of Amazon, Flipkart, Nykaa, Myntra for achieving the sales targets with optimal ACOS/ROAS & ensuring targets are metCampaign Management :- Plan & implement PLA/branded video ads/PCA etc. campaigns to achieve business targets and maximize revenue- Daily campaign management across all the digital marketplace platforms for acquisition- Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization- Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best resultsPromotions :- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metricsBudget And ROI Management :- Optimize continuously to ensure high ROI and minimize CACAnalytics And Reporting :- Leverage ad platform analytics and tools such as Helium 10, Amazon PI tool etc. to derive actionable insights- Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations- Monitor performance & optimize/course correctSkills Required :- Core digital marketing skills & hands-on experience across Amazon, Flipkart, Myntra ads etc.- Strong experience in analytics tools and techniques- Proficient in quantitative analysis & insighting- Data/numbers oriented - Good at advanced excel/other data analysis tools- Strong verbal & written communicationCompetencies :- Commercial & strategic acumen- Results driven & ROI focused- Technology oriented with keen interest in latest tech developments in digital marketing- People orientation & leadership ability- Strong bias to action- Agility and ability to take decisions/course correct fast (ref:updazz.com)

Payroll Type : Permanent