Area Sales Manager - FMCG (7-11 Yrs) Karnataka/Mangalore (B2C/Retail/Channel Sales)

Role Definition:The Area Sales Manager (ASM) is responsible for driving sales growth, managing distributors, and leading a sales team within an assigned geographic area. The role involves developing sales strategies, increasing market share, ensuring strong brand presence, and achieving revenue targets.Key Responsibilities:Sales & Revenue Growth:- Develop and implement sales strategies to achieve regional sales targets.- Drive primary and secondary sales through effective distributor management.- Ensure consistent growth in market share and brand penetration.- Identify new business opportunities and expand the customer base.Distributor & Channel Management:- Appoint, monitor, and manage distributors, wholesalers, and retailers.- Ensure distributor ROI (Return on Investment) through efficient stock management.- Address distributor concerns and resolve supply chain issues.- Ensure timely payments and credit control adherence.- Control costs of supply and salesMarket Development & Brand Visibility:- Increase brand visibility and market share by executing promotional activities.- Ensure product availability and proper merchandising at retail outlets.- Work with the marketing team to implement trade promotions and consumer engagement programs.Team Management & Training:Market Intelligence & Reporting:- Conduct market research to track competitor activities and consumer trends.- Analyze sales data and generate reports for management.- Provide insights for new product launches and marketing initiatives.Qualifications & Experience:- Experience: 7 years of sales experience in the FMCG sector, with at least 2 years in a managerial role.- Preferred Industry: FMCG (Food, Beverages, Personal Care, Household Products, etc.).Working Conditions:- Field work i.e. personal visit to retailers and distributors in own vehicle- Document the work done in the sales force automation app- Working from Monday to Saturday, Sunday holiday- Work with team members to enable them to cover outlets onboarded- Report to Managing DirectorRequired Knowledge:- FMCG Industry & Market Dynamics - Understanding consumer behavior, competition, and demand-supply factors.- Sales & Distribution Management - Channel sales, primary & secondary sales, GT (General Trade), MT (Modern Trade).- Retailer & Distributor Management - Knowledge of distributor operations, margin structures, and inventory management.- Sales Planning & Target Setting - Ability to forecast and set achievable sales goals.- Trade Marketing & Promotions - Understanding consumer promotions, trade schemes, and merchandising.- Basic Financial Knowledge - Profit & loss, credit management, and ROI calculations.- Legal & Compliance - Knowledge of GST, invoicing, and regulatory norms in FMCG sales. (ref:updazz.com)

Payroll Type : Permanent