Branding & Communication Manager - Education (3-4 Yrs) Hyderabad (Marketing/PR/Advertising)

Job Responsibilities:- Will be responsible for handling the complete marketing & communication eco-system of the school and driving the brand messaging through various online & offline channels.
-Working with agencies to help create new campaigns and strategies that can help drive admissions for the school.
-Ensure the School s USP is strongly reflected across various communication touchpoints.
-Creation, Management and regular updating of content, events, and updates across School Website.
-Creating and posting of content on school s social media handles to drive high engagement rate and reach.
-Managing Press Releases and building media relations in the local market.
-Managing the online brand reputation for the school through review generation & management.
-Writing regular blogs & articles that can help drive brand interest and SEO rankings.
-Handling all school internal communications in the form of principal updates, monthly newsletter, and other parent related communications.
-Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) that can be used by marketing teams to support in various stages of customer buying cycle.
-Managing Brand s Visual Identity across various touchpoints to ensure consistency in brand communications.
-Ensure the school space branding is interactive and engaging for new visitors and existing parents.
-Strategize and execute new ideas, events, and initiatives to engage with prospective parents through offline channels.
-Supporting all school internal events in terms of promotions, designs, and branding.
-Co-ordinating with vendors to create a repository of brand images and videos over time for marketing.
-Monthly reporting on content performances across various communication channels. Ideal Candidate Profile:- 3 to 4 Years of Minimum work experience in related field of communication, branding, and marketing.
-Strong content writing skills and experience of handling brand social media handles independently in previous roles.
-Good understanding of the digital marketing domain and various performance measurement analytics involved.
-Experience in writing press releases and managing PR distribution & media relations.
-Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals. (ref:updazz.com)

Payroll Type : Permanent