Digital Marketing & Growth Specialist

Responsibilities:
Growth Marketing & Engagement:
Execute campaigns to boost traffic, engagement, and conversions.
Use SEO, email marketing, paid ads & community-building for user acquisition.
Track and optimize KPIs like organic traffic, CTRs, and retention.
Implement lead generation to grow subscribers & brand loyalty.
Content Strategy & SEO:
Create and optimize SEO-driven content on blockchain, fintech & Web3.
Edit & audit content for accuracy and engagement.
Craft compelling headlines, meta descriptions & CTAs.
Research trends for relevant, high-impact content.
Performance & Analytics:
Conduct content audits & enhance search rankings.
Implement SEO tactics like keyword research & link-building.
Analyze performance using Google Analytics, As & SEMrush.
Optimize evergreen & high-performing content.
Social Media & Community Growth:
Engage with crypto & fintech communities on key platforms.
Leverage influencer partnerships, AMAs & guest content.
Optimize social media & newsletter distribution.
Collaboration & Strategy:
Align branding with designers, developers & marketing teams.
Stay updated on industry trends & algorithm changes.
Test & refine strategies.
Requirements:
Bachelor 's or Master 's degree in Marketing, Communications, or a related field.
1-4 years of experience working in the domain in growth marketing, SEO, or digital marketing (preferably in crypto, fintech, or finance).
SEO & Content Expertise: Hands-on experience with SEO tools (As, SEMrush, Moz) and content optimization.
Analytics & Data-Driven Mindset: Familiarity with Google Analytics, Search Console, and social media insights.
Social Media & Community Growth: Experience in leveraging social platforms for organic engagement.
Adaptability & Industry Knowledge: Strong understanding of diverse industries, including Bitcoin, Ethereum, DeFi, NFTs, Web3, and emerging market trends.
Project Management: Ability to handle multiple projects, prioritize tasks, and meet deadlines.