Influencer Marketing Intern

Campaign Planning
- Designing campaigns that align with marketing objectives
- Planning operations to ensure adherence with annual calendar
Influencer Operations
- Executing campaign operations to meet objectives outlined in the calendar
- Discovering profiles that match criteria defined
- Creating exciting communication that resonates with the network
- Connecting, presenting opportunities, persuading and negotiating terms that align with strategic objectives
- Follow ups and reminders and approving content shared by influencers
- Defining vouchers & coupon code requirement and coordinating with teams for creation
- Updating status on associated sheets
- Invoicing & coordination with Finance to clear invoices
Executing brand collaborations
- Outreach communication and creation of shortlist
- Gathering quotes and selection of influencers
- Coordinating with teams and sharing suggestions with brand teams
- Executing brand requirements and reporting results
Campaign Performance Reporting & Analysis
- Defining requirement for data needed to analyze campaign performance
- Gathering data, analyzing and creating campaign reports & improvising as we go along
- Presenting campaign results to internal and external audiences
- Keeping track of past associations and maintaining databases
Relationships & Networking
- Building and maintaining the FirstCry Network of bloggers, vloggers, advocates and influencers.
- Building relationships and developing new ways to leverage influencers to achieve our goals
- Responding to collaboration requests coming in on all platforms and on email
FirstCry Explore
- Identifying creators and contributors for explore section
- Coordinating with creators to meet the daily & monthly requirement defined
- Uploading images on backend system in adherence to the criteria defined
Job Profile : Influencer Marketing Intern
Industry : sales-and-marketing