Business Development Associate

Key Responsibilities:

1. Lead Generation and Prospecting

• Identify and research potential clients through online platforms, databases, referrals, and social media (e.g., LinkedIn).
• Conduct outreach activities via cold calling, email campaigns, and messaging to initiate business discussions.
• Qualify leads based on company criteria and schedule appointments or product demos with senior sales members.

2. Client Engagement and Relationship Management

• Build long-term relationships with new and existing clients to ensure repeat business.
• Maintain regular contact with prospective clients through calls, follow-up emails, or virtual meetings.
• Provide accurate information about products/services, pricing, and customized solutions to address client needs.

3. Sales Pipeline Management

• Maintain and update the sales pipeline using CRM tools such as Zoho, Salesforce, or HubSpot.
• Track lead progress, stage movement, follow-up schedules, and deal closures.
• Prepare regular reports and updates on pipeline activity, revenue forecasts, and conversion rates.

4. Sales Presentations and Demos

• Support and sometimes conduct product presentations or online demonstrations for potential clients.
• Clearly explain features, benefits, and competitive advantages of the company s offerings.
• Address client objections and provide clarification to assist in the sales conversion process.

5. Market Research and Insights

• Research market trends, competitor offerings, and customer pain points to fine-tune pitch strategies.
• Provide insights to the product and marketing teams for strategy improvements.
• Suggest new market segments, partnership opportunities, or regions to explore for business expansion.

6. Collaboration and Reporting

• Work closely with the marketing, product, and customer support teams to deliver an exceptional client experience.
• Provide feedback from the field to help improve service offerings or marketing messages.
• Participate in regular meetings, performance reviews, and sales training sessions.

Skills and Competencies Required:

Communication and Interpersonal Skills

• Excellent verbal and written communication
• Confident speaking with decision-makers, business owners, or CXOs
• Active listening and persuasive negotiation skills

Sales and Analytical Skills

• Understanding of sales funnel, lead nurturing, and customer acquisition
• Ability to handle objections and close sales
• Proficient in maintaining sales records and analyzing KPIs

Technical and CRM Skills

• Proficiency in