Fraganote - Influencer Marketing Role (2-4 Yrs) Delhi ()

https://www.instagram.com/fraganote/Key ResponsibilitiesInfluencer Strategy & Planning- Design and lead full-funnel influencer marketing strategies to drive reach, engagement, and conversions- Segment influencers by objective (UGC, brand awareness, sales, retargeting content) and align with monthly/quarterly campaign goals- Develop tiered strategies for nano, micro, macro, and celebrity creatorsInfluencer Database & Talent Pool- Build, manage, and continuously update a high-quality influencer database with performance metrics, audience insights, past collaborations, and rates- Own the outreach pipeline using in-house tools or external platforms (Upfluence, Grin, Aspire, etc.)- Maintain strong relationships with top-performing and brand-aligned creators for ongoing partnershipsPerformance-First Execution- Set clear KPIs for each collaboration (reach, clicks, saves, conversions, CAC, etc.)- Monitor campaign performance in real-time and optimize briefs/content accordingly- Work with growth and ad teams to repurpose influencer content for paid media campaignsContent Management & Briefing- Create high-impact briefs for reels, unboxings, testimonials, and storytelling content- Manage product seeding, timelines, feedback, and final content delivery- Ensure influencer content reflects luxury positioning and brand guidelinesCross-Team Collaboration- Partner with creative, brand, growth, and CRM teams to integrate influencer efforts into holistic campaigns- Support PR and launch moments with aligned influencer activation plans- Stay on top of trends, social formats, and emerging creator opportunitiesQualifications- 2-4 years experience in influencer marketing, creator partnerships, or performance marketing (D2C, beauty, fragrance, or lifestyle brands preferred)- Proven ability to run performance-led influencer campaigns that convert- Experience managing and optimizing a strong influencer database or CRM- Deep knowledge of creator economy, platform algorithms, and social content trends- Comfortable with campaign tracking, UTM links, analytics tools, and reporting- Exceptional communication and relationship management skills (ref:updazz.com)

Payroll Type : Permanent