Field Marketing Manager

Location:
Delhi/ Mumbai : Hybrid
Position Summary:
Bentley Systems is a fast:growing company, and we 're searching an experienced field marketing manager to join our expanding team.The ideal candidate will have ability to work on the regional Go:to:Market plans, event and campaigns, planning and execution. This includes the end:to:end program management of marketing mix in collaboration with Product Industry Marketing/Digital Marketing across the sales territories within their assigned marketing region. This role is an individual contributor role and reports to the Senior Manager, Field Marketing, Asia South
Your Day:to:Day:
-
Collaborate with sales teams to identify target accounts and create localized marketing campaigns to engage target audiences, drive demand and accelerate pipeline growth.
- Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multi:channel tactics, including ABM.
- Develop and execute comprehensive, multi:layered, marketing campaigns tailored to the Asia South market, ensuring alignment with overall company and regional revenue and business goals.
- Collaborate with cross:functional teams including sales, product management, and marketing to integrate field marketing strategies with broader marketing and sales initiatives.
- Lead the planning and execution of Bentley India hosted and 3rd party in:person events, to drive thought leadership, brand awareness and lead generation. This would require end:to:end coordination with internal and external stakeholders and traveling across India regions up to 30:50.
- Develop and oversee the execution of digital campaigns, manage advertising plans, and help maintain media relationships.
- Provide recommendations for social media plans and align them with overall campaign objectives.
- Coordinate with corporate communications to execute PR related strategies to raise brand awareness across the region.
- Ensure the overall cohesiveness and alignment of all marketing channels to reinforce messaging and brand awareness while driving regional business and revenue objectives.
- Working with regional sales leadership, identify and prioritize regional tradeshows and sponsorships to increase brand visibility and lead generation : ensure branding and messaging are aligned with objectives; coordinate with events team on execution of events and ensure lead follow:up.
- Regularly communicate marketing plans, progress, and results to internal teams.
- Stay abreast of emerging technologies, best practices, and industry trends/developments/regulations to continuously enhance field marketing strategies and tactics.
- Build regional understanding of the important media (magazines/websites/blogs, etc.) by Industry, enhance existing, and build up new relationships, and coordinate all local press activities and report coverage with Corporate Marketing and Media Services.
- Coordinate/manage Bentley Executive visits with local sales leadership and Corporate.
- Lead the Regional Marketing globally assigned as a partner for tag team with Digital Marketing/Product Industry Marketing to facilitate the Event and Webinar execution.
- Engage with Digital Marketing for data acquisition, cleanup and requirements for the local region including interfacing with sales management to qualify requests and ensure we have a plan to leverage new names.
- Ensure Channel management is aware of planned marketing programs in the region to facilitate proper leverage of marketing programs by Channel partners.
- Support Corporate initiatives like Year in Infrastructure in the region.
What You Bring to The Team:
- Bachelor 's degree or equivalent experience in marketing, business, or a related field. 6:8 years of experience in B2B field marketing, with a focus on the Indian market.

Job Type: Permanent