Campaign Analyst (4-6 Yrs) Pune/Baner (Online/Digital Marketing)

Client is seeking a detail-oriented and skilled Campaign Analyst to join our team. The successful candidate will be responsible for building and managing marketing campaigns across various platforms, including Google Paid Search, Google Ads, and LinkedIn. The role requires experience with 6sense, strong analytical skills, and the ability to visualize data to track campaign performance. The Campaign Analyst will report directly to the Senior Market Research Analyst and work closely with other team members to drive business growth.Key Responsibilities:Campaign Development: Execute campaign strategy developed by Growth Marketing Director across Google Paid Search, Google Ads, and LinkedIn to achieve business objectives.with 6sense: Utilize 6sense for account-based marketing setting up and executing targeted display campaigns identified by Growth Marketing Director.Data Analysis and Reporting: Analyze campaign performance data, create reports, and visualize data to track key metrics and optimize campaigns.Collaborate with Senior Market Research Analyst: Work closely with the Senior Market Research Analyst to ensure research insights are integrated into campaign strategies.Monitor Campaign Performance: Continuously monitor and analyze campaign performance, making data-driven adjustments to improve effectiveness.Audience Segmentation: Develop and implement audience segmentation strategies to target specific customer groups effectively.Qualifications:- Bachelor s degree in Marketing, Business, Communications, or a related field.- Proven experience with 6sense for account-based marketing and predictive analytics.- Strong proficiency in building and managing campaigns on Google Paid Search, Google Ads, and LinkedIn.- Excellent analytical and problem-solving skills.- Ability to create and visualize data reports to track and optimize campaign performance. (ref:updazz.com)

Payroll Type : Permanent