Required Content Writer - Kolkata

Key Responsibilities

1. Content Creation

• Write high-quality, original content for multiple digital platforms including websites, blogs, email newsletters, product descriptions, white papers, case studies, and social media posts.
• Tailor content to fit specific platforms and audiences while maintaining brand consistency in tone, voice, and style.
• Conduct thorough research on industry-related topics, competitors, and trends to develop authoritative and informative content.
• Create compelling headlines and hooks that attract and retain the attention of target readers.

2. SEO and Content Optimization

• Apply basic and advanced SEO principles to content, including keyword integration, meta descriptions, header tags, and internal linking.
• Use tools such as Google Analytics, SEMrush, or As to guide content strategy and performance tracking.
• Collaborate with SEO specialists to optimize content for search engine visibility and ranking.

3. Editorial Collaboration and Strategy

• Work closely with content managers, editors, designers, and marketers to develop and execute content strategies that align with business goals.
• Participate in brainstorming sessions to develop content topics, campaigns, and storytelling ideas.
• Follow content calendars and editorial schedules to ensure timely delivery of assignments.

4. Editing and Proofreading

• Review and edit content for clarity, grammar, punctuation, accuracy, and readability.
• Maintain a high standard of quality and consistency across all published content.
• Use tools like Grammarly or Hemingway to assist with error-free and polished writing.

5. Brand Voice and Messaging

• Understand the brand 's mission, tone, and audience to write in a voice that reflects the company s identity.
• Adapt messaging to suit different stages of the customer journey, from awareness to conversion.
• Ensure content supports the overall brand narrative and enhances the customer experience.

6. Reporting and Improvement

• Monitor content performance metrics (e.g., engagement, traffic, bounce rates, time on page).
• Use insights and feedback to improve content quality and effectiveness.
• Update or refresh existing content to improve relevance and performance over time.