Knya - Retention Marketing Specialist (1-5 Yrs) Anywhere In India/Multiple Locations/Mumbai (Online/Digital Marketing)

Job Title: Retention Marketing Location: Mumbai (Lower Parel) About Knya: - Knya is India s leading online medical apparel brand. The brand was founded in 2021 by the husband-wife duo, Vanshika and Abhijeet Kaji.
-The vision of Knya is to fill in the gap of functional and fashionable medical apparel for the medical industry across the country at multiple levels.
-Knya has raised funding, led by DSG Consumer Partners, with participation from the promoter family of Narayana Health and Cipla Health amongst others.
-Since its inception, Knya products have been delivered to 900 cities and 200 medical institutes across India. Overview: This role focuses on increasing customer loyalty and lifetime value through personalized, data-driven campaigns using CleverTap. It involves creating automated lifecycle strategies, reducing churn, and collaborating across teams to enhance the overall customer experience. Key Responsibilities: - This role is pivotal in ensuring customers not only purchase but stay engaged and loyal to the brand.- Segment customers based on lifecycle stages, behavior, and preferences using CleverTap.
-Design and automate lifecycle marketing campaigns (onboarding, engagement, reactivation).
-Create and execute multi-channel campaigns across email, push notifications, SMS, and in-app messages.
-Personalize communication using CleverTap s AI/ML tools for dynamic targeting.
-Analyze customer behavior and campaign performance to identify trends and opportunities.
-Implement win-back strategies for dormant customers to reduce churn.
-Launch and optimize loyalty programs and personalized offers.
-Conduct A/B testing to refine campaigns and improve engagement.
-Monitor key metrics like churn rate, CLTV, and repeat purchase rate.
-Collaborate with support teams for insights and pain points.
-Work with product and tech teams for seamless CleverTap integration.
-Align retention campaigns with overall marketing and brand strategies.
-Report campaign performance and insights to stakeholders. Preferred Skills: - Proficiency in CleverTap or similar marketing automation tools.
-Experience in D2C industry.
-Strong analytical skills to interpret data and derive actionable insights.
-Creativity in designing compelling retention campaigns.
-Understanding of customer psychology and lifecycle marketing.
-Excellent communication and project management skills. (ref:updazz.com)

Payroll Type : Permanent