Product Manager (3-7 Yrs) Bangalore (Sales Management)

Overview:Responsible for growing the contribution for the Poultry division by ensuring focus in on right levers in brand communications/campaigns and work with the sales team to ensure high profitability for the company from the products under management.Requirement of Educational Qualifications :Bachelors / Masters in Veterinary Science (Animal Nutrition Preferred) with MBA (preferred) from reputed institute/ universityRequirement of Professional Experience3-7 years of experience in animal healthcare domain (Poultry) with Hands-on experience of brand management and managing the expectations of key customers including IBGRequirement of Functional Skills- Strategic thinking- Project management- Creative- Analytical skills- Presentation skills- Requirement of Behavioral Skills- Self-starter- Effective communicator- Listening ability- Collaborative- Easily adapt to change & challenges2. Principal AccountabilitiesAccountabilitiesMajor ActivitiesKey Performance IndicatorsDevelop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in marginsDevelop in-depth understanding of the products, competitors to define the growth path of the segment and products.Develop strategic plan for focused efforts to ensure high brand recall.Monitor the brand performance, market share and provide timely intervention for the growth of the brands.Ensure growth in the contribution margins for the products as per defined targets.Growth & Contribution margin of the assigned brands- Be the product champion and participate in discussion with customers and internal departments to strengthen the demand- Engage with key customers on technical discussions, trials, and new products to build customer confidence and to showcase company/ brand strengths & advantages.Brand Technical support for customers-Develop the training manual and train the sales team members on product and competition.
-Regular evaluation of brand confidence for the sales team with precise action planField visitsTraining CalendarBrand confidence score- Continuous brand building activity by planning and execution of brand specific strategiesBrand specific Annual Operating Plan- Contribute in developing effective marcoms and technical collateralsDigital promotion / Social Media Marketing- Represent the brand at various exhibitions, trade shows, various technical forums.- To organize Seminars, webinars, Customer Group Meetings to showcase R&D strengths and product quality strengths.- Publish technical articles and journals.- To formulate effective Sales & Marketing CampaignsCVPCampaign effectivenessProject Conversion- Support development of new products in the segment and contribute to their success and margin- Brand extension strategy as per product life cycle- Identify opportunities available for new products through market scanning and customer insights.- Work with cross functional team through the stage-gate process for development and launch of new products.= - Facilitate the pilot launch and field trials.- Design the brand plan, pre & post launch surveys- Successful launch of new products- Brand Performance Mandatory Criteria- Mandatory Qualification - BVSc, MVSc.- Need candidate from animal healthcare domain (Poultry division) only- Candidate should have experience in Brand Marketing, branding and campaigns.- Looking for Poultry division marketing candidate.- Candidate should be good in making and managing Brand growth and strategy- Candidate should have experience in Product lead and successful launch of new products.- Need Local candidates only or candidate should have solid reason for relocation. (ref:updazz.com)

Payroll Type : Permanent