Performance Marketing Specialist (5-7 Yrs) Delhi NCR (Online/Digital Marketing)

About Brand: PERCH isn t just a brand but a cult which aims to elevate Lifestyle for its members. We have picked up the most important element first- clothing, which elevates not only your look but confidence & mood as well. We ll keep adding more elements as we move forward!Job Summary: We re looking to hire an experienced Performance Marketing Specialist with a passion for Menswear and a proven track record in Driving Growth, Brand Awareness, and Customer Acquisition for D2C Menswear Brands. The ideal candidate will have 5 years of experience in Performance Marketing (Google Ads, Meta Ads, and Marketplace Ads) within the e-Commerce space, with a data-driven mindset to help grow PERCH.Key Responsibilities:1. Campaign Management: Plan, execute, and optimize paid marketing campaigns across platforms including Google Ads, Meta (Facebook/Instagram) Ads, and marketplace ads (on Myntra, Tata Cliq, Nykaa, Ajio, Amazon, etc.).2. Performance Analysis: Analyze and interpret campaign performance data to identify trends, insights, and areas for improvement. Provide actionable recommendations based on data to continuously optimize campaigns.3. Reporting: Create and present regular reports on campaign performance, ROI, and key metrics to stakeholders, ensuring transparency and delivering strategic recommendations for optimization.4. Budget Management: Effectively manage and allocate the marketing budget to maximize ROI and exceed performance targets, with a focus on efficiency and cost-effective strategies.5. Trend Identification: Monitor social media trends and apply them to enhance campaign relevance, engagement, and performance.6. Influencer Collaboration: Collaborate with influencers to create engaging content, including reels and other formats that drive higher Return on Ad Spend (ROAS).7. Brand Initiatives: Contribute to broader social media and brand management initiatives, ensuring consistent messaging and engagement across all platforms.Skills & Qualifications:1. Experience: Proven experience managing a digital marketing budget of - 10 Cr. Per Annum across platforms like Meta, Google, and other e-Commerce marketplaces (Myntra, Tata Cliq, etc.).2. Analytical Skills: Strong ability to analyze and interpret complex data to make informed, data-driven decisions. Experience with A/B testing, conversion rate optimization, and attribution modeling.3. Digital Marketing Expertise: Proficiency in digital marketing platforms (Google Ads, Meta Ads, LinkedIn Ads) and analytics tools (Google Analytics, Excel, etc.).4. Creative Tools: Familiarity with design tools such as Canva or Photoshop for basic editing and creative input.5. Communication Skills: Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across teams.6. Multi-tasking: Ability to handle multiple projects simultaneously and prioritize tasks efficiently to meet deadlines and business objectives.Job Location: you re ready to take your career to New Heights and be part of a Company that values Creativity, Strategy, and Results, we d love to hear from you!For further inquiries, contact us at 919220894940. (ref:updazz.com)

Payroll Type : Permanent