Officer - Sales And Marketing

Key Responsibilities

1. Online Marketing & Lead Generation

• Create, manage, and publish engaging content across various social media platforms, including Instagram, Facebook, YouTube, and LinkedIn.
• Develop and execute social media campaigns to generate leads and build brand visibility.
• Use Instagram Live and Stories effectively for product demonstrations, behind-the-scenes content, Q&A sessions, and promotions.
• Build and maintain an active online community to engage with potential customers and generate organic leads.
• Monitor campaign performance and optimize based on engagement, reach, clicks, and conversion data.
• Collaborate with graphic designers, content writers, and product teams to develop compelling digital marketing materials.

2. Sales Strategy Implementation

• Assist in developing and implementing online and offline sales strategies in alignment with company goals.
• Utilize data and customer feedback to refine sales approaches and improve lead-to-conversion ratios.
• Coordinate promotions, offers, and product launches on digital platforms.
• Collaborate with the sales team to align online efforts with in-store promotions and branding.
• Monitor competitor activity and suggest improvements to current strategies.

3. WhatsApp-Based Selling

• Manage and grow sales through WhatsApp Business by handling inquiries, sending product catalogs, and following up with leads.
• Build personalized communication flows for different customer segments.
• Maintain contact lists and message templates to streamline communication.
• Use WhatsApp as a CRM tool to provide a seamless buying experience and after-sales support.

4. In-Store Sales Support

• Work with in-store teams to understand customer preferences and apply insights to online marketing.
• Drive online-to-offline traffic by promoting in-store events, discounts, and offers via digital channels.
• Help bridge the gap between the digital experience and physical customer service.

5. Customer Acquisition & Retention

• Develop lead nurturing campaigns and remarketing strategies to increase customer lifetime value.
• Collect and analyze customer feedback to enhance user experience and satisfaction.
• Develop loyalty programs and retention initiatives to maintain and grow the existing customer base.
• Maintain strong, long-term relationships with customers via personalized communication and timely responses.