Sales/Marketing Executive

Position Overview

The Sales/Marketing Executive is responsible for identifying and pursuing new sales opportunities while supporting marketing efforts that promote brand awareness, customer acquisition, and revenue growth. This dual-function role blends field and digital sales with strategic marketing tasks to drive overall business performance. As a key contributor to the company s growth, the Sales/Marketing Executive builds and maintains customer relationships, promotes products or services, and implements creative campaigns both online and offline. The ideal candidate is result-oriented, self-motivated, and possesses strong communication and interpersonal skills.

Key Responsibilities

1. Sales Responsibilities

• Identify new business opportunities by researching and analyzing market trends, customer needs, and competition.
• Actively pursue and generate sales leads through field visits, cold calling, referrals, online platforms, and networking events.
• Present products or services to prospective clients using various sales tools and techniques.
• Prepare and deliver persuasive sales pitches, proposals, and quotations tailored to each client s needs.
• Negotiate pricing, contracts, and payment terms to close deals effectively.
• Maintain a pipeline of prospects and regularly follow up to convert leads into customers.
• Meet or exceed monthly and quarterly sales targets.

2. Marketing Responsibilities

• Assist in developing and executing marketing campaigns, promotions, and branding strategies.
• Manage and grow the company s presence on social media platforms (e.g., Facebook, Instagram, LinkedIn).
• Create marketing materials including brochures, newsletters, email campaigns, blog posts, and digital content.
• Support in planning and organizing promotional events, exhibitions, and customer engagement activities.
• Monitor and analyze campaign performance using tools such as Google Analytics, social media insights, and CRM reports.
• Conduct market research to evaluate customer preferences, pricing, and positioning.

3. Customer Relationship Management

• Build long-term relationships with customers by providing excellent after-sales service and support.
• Gather and address client feedback to improve products, services, and customer satisfaction.
• Maintain accurate records of customer interactions, transactions, and sales progress in CRM systems.
• Resolve client issues or complaints in a professional and timely manner.

4. Collaboration and Reporting

• Work closely with the sales and marketing team to align strategies and share insights.
• Collaborate with product and design teams to ensure marketing materials reflect accurate and up-to-date product information.
• Prepare daily, weekly, and monthly sales reports and marketing activity summaries for management.
• Provide insights and recommendations based on campaign and sales performance data.

Job Profile : SalesMarketing Executive
Industry : Diploma