Field Sales Executive

Job Summary :

We are looking for a motivated and hardworking Field Sales Executive to join our dynamic sales team in the food industry . The primary responsibility of this role is to generate sales by visiting retailers, wholesalers, distributors, HORECA (hotels, restaurants, catering), or supermarkets. The candidate must have strong relationship-building skills, territory knowledge, and a passion for achieving targets in a competitive market. This is an excellent opportunity for someone with strong field experience and a goal-oriented mindset who wants to grow in the high-demand and ever-expanding food sector.

Key Responsibilities :

1. Sales Generation & Target Achievement :

• Achieve daily, weekly, and monthly sales targets as assigned.
• Sell the company s food products to general trade, modern trade, and institutional clients.
• Promote new product launches and ensure product visibility at the retail level.

2. Market Visits & Order Booking :

• Visit 20 30 outlets per day, including shops, supermarkets, wholesalers, etc.
• Take product orders from customers and forward them to the logistics/distribution team.
• Ensure timely delivery coordination and follow-ups for payments.

3. Retailer & Distributor Relationship Management :

• Build and maintain strong relationships with retailers and distributors in the territory.
• Resolve customer issues related to pricing, availability, or product quality.
• Educate partners about offers, schemes, and discounts.

4. Merchandising & Branding :

• Ensure proper product display and stock levels at each outlet.
• Place POP materials, posters, and standees where applicable.
• Monitor competitors branding and market positioning.

5. Reporting & Documentation :

• Maintain records of daily calls, orders booked, collections, and route coverage.
• Submit daily sales reports and updates via mobile app or Excel.
• Share market insights, competitor activities, and customer feedback with management.

6. Payment Follow-up :

• Ensure timely collection of payments (cash or credit) as per agreed terms.
• Reconcile accounts with retailers and assist with billing-related queries.

Key Skills Required :

• Strong interpersonal and communication skills
• Field sales and territory coverage experience
• Basic understanding of the FMCG or food product distribution system
• Sales negotiation and customer handling skills
• Route planning and time management abilities
• Knowledge of local market language (mandatory)

Eligibility Criteria :

• Minimum 12th Pass / Graduate in any discipline
• Minimum years of field sales experience in FMCG/Food/Beverage/Dairy sector preferred
• Two-wheeler with valid driving license (mandatory for field movement)
• Should be familiar with the assigned sales territory or city
• Basic smartphone knowledge for reporting

(Ref:www.freshe