KIWI Kisan Window - Key Account Manager - D2C - Performance/Retention/P&L (5-7 Yrs) Dehradun/Uttarakhand (Online/Digital Marketing)

- Job Title: Key Account Manager - D2C (Performance Retention P&L)- Location: Dehradun- Salary: 10L - 15L CTC Performance Incentives ESOPS- Experience: 5-7 years in D2C growth, performance marketing, and revenue ownership- Reporting To: Head of Growth/FoundersAbout Kiwi Kisan Window:Kiwi Kisan Window is a fast-growing - omnichannel FMCG brand- offering 250 clean-label food products across:- Categories: Kitchen essentials, healthy snacks, beverages- Channels: D2C website, 8 retail stores (scaling to 35), Zepto, Blinkit, Instamart, Amazon, Flipkart- Specialty: Corporate gifting, subscription kits, and regional flavor innovation- Featured on -Shark Tank India - Season 4, Episode 5, we are scaling our D2C vertical 10x and need a strong KAM to lead this mission.Role Overview:This is a - revenue-owning, full-stack D2C growth role- . You will be responsible for driving website sales via - Meta Ads, Google Ads- , and - WhatsApp/Email Retention (via Bitespeed or Klaviyo)- while owning the - entire P &L of the D2C channel- .You ll collaborate with performance marketers, content/design teams, and product ops to grow traffic, improve conversion, and drive repeat purchases.Key Responsibility Areas (KRAs):1. Own the D2C Revenue & P&L:- Drive topline growth across new and returning customers- Monitor CAC, AOV, LTV, ROAS, and payback period- Improve gross margins through conversion-focused merchandising and bundling- Weekly reporting on channel health and growth levers2. Performance Marketing (Meta & Google Ads):- Plan and execute paid campaigns across Facebook, Instagram, Google Search, Shopping & YouTube- Test creatives, audiences, and landing pages to optimize CAC and ROAS- Collaborate with design & content for performance-first assets- Run funnel-wide campaigns (awareness, consideration, conversion, remarketing) 3. Retention Marketing (WhatsApp, Email, SMS):- Manage Bitespeed or Klaviyo to drive retention and reorders- Build lifecycle automations (welcome, reorder, cart abandon, birthday, win-back)- Segment customers by RFM, behavior, and LTV for precision campaigns- Run monthly calendar of broadcasts and product storytelling flows4. Conversion Rate Optimization (CRO):- Analyze website heatmaps, user journeys, and drop-off points- Optimize product pages, checkout flow, and homepage UX- A/B test copy, offers, CTAs, and placement for conversion lifts- Monitor Google Analytics (GA4) and event flows for decision-makingKPIs (Key Performance Indicators):Metric | Target :- Monthly Website Revenue | - X/month (target defined quarterly) - ROAS (Blended) | - 4X - CAC vs LTV | CAC payback in - 60 days - Conversion Rate | - 3% (website avg) - Repeat Order Rate | - 30% - CRM Revenue Share | - 25-35% of monthly revenue - WhatsApp Open Rate | - 35% Who Should Apply?- 3-6 years in - D2C growth, performance marketing, or eCommerce management- Proven track record in - Meta & Google Ads- with high-scale budgets (- 3L- 30L/month)- Hands-on with - Shopify, GA4, Bitespeed, Klaviyo, or WebEngage- - Strong analytical and commercial mindset - able to track metrics & optimize real-time- Prior experience in FMCG, wellness, beauty, or lifestyle D2C brands is a big plusWhy Join Kiwi Kisan Window?- Own the - P &L for one of India s most promising D2C food brands- - Get end-to-end control over growth - from ads to CX to retention- Work alongside - founders and brand leaders- in a high-growth environment- Be part of a mission to bring - India s healthiest, most delicious foods to every household- How to Apply- Send your resume to:Subject: - KAM - D2C Growth (Performance Retention) WhatsApp: 91 78178 73513 (ref:updazz.com)

Payroll Type : Permanent