Required Sales Executive - Patna

Key Responsibilities:

1. Lead Generation and Prospecting

• Identify potential exhibitors through research, networking, referrals, online directories, industry associations, and past event databases.
• Target a diverse range of businesses including MSMEs, startups, manufacturers, service providers, trade bodies, and government-linked enterprises.
• Segment prospects based on industry type, business size, and relevance to the Bihar Business Mahakumbh theme.

2. Outreach and Client Engagement

• Conduct outbound calls, emails, LinkedIn messages, and in-person visits to engage potential exhibitors.
• Schedule meetings (physical or virtual) with decision-makers to understand their needs and present the value proposition of exhibiting.
• Maintain a pipeline of interested prospects and update interactions using CRM tools or sales trackers.

3. Pitching and Presentation

• Present and explain stall packages, pricing tiers, booth specifications, promotional benefits, and expected footfall of the event.
• Customize sales pitches based on the prospect 's industry, business goals, and desired visibility.
• Address inquiries related to stall location, event logistics, branding opportunities, and sponsorship add-ons.

4. Negotiation and Sales Closure

• Negotiate pricing, discounts (if applicable), and value-added services in line with company policies.
• Prepare and send formal proposals, stall layouts, and agreements to prospective exhibitors.
• Follow up diligently to close deals within defined timelines and achieve monthly/quarterly sales targets.

5. Coordination and Post-Sale Support

• Liaise with the operations and event coordination team to ensure exhibitors receive necessary documentation, stall allocation details, and onboarding support.
• Resolve pre-event concerns or special requests in collaboration with the event management team.
• Build long-term relationships for future events, upsell opportunities, and referrals.

6. Reporting and Feedback

• Maintain accurate sales records, update client databases, and report on daily/weekly sales progress.
• Provide feedback to the marketing and event team on client preferences, objections, and suggestions for improving the pitch or stall offerings.
• Participate in internal sales meetings and performance reviews.