Sales And Marketing Executive

Assist in identifying and developing new business opportunities.

Support the sales team in reaching out to potential clients via calls, emails, and meetings.

Participate in marketing campaigns, promotional activities, and events.

Conduct basic market research to understand customer needs and competitor activities.

Job Overview

A Sales and Marketing Executive plays a vital role in driving business growth by promoting products or services, generating leads, managing client relationships, and closing sales deals . The position involves planning and executing marketing strategies, conducting market research, handling promotional campaigns, and meeting sales targets . Sales and marketing executives work closely with management and cross-functional teams to enhance brand visibility, attract new customers, retain existing clients, and improve overall revenue performance . This role demands excellent communication skills, persuasive abilities, and result-oriented thinking .

Key Responsibilities

1. Sales Activities

• Generate new business opportunities by identifying and reaching out to potential clients.
• Conduct cold calls, client meetings, and presentations to pitch company products or services.
• Convert leads into sales by building strong client relationships and offering customized solutions.
• Achieve monthly, quarterly, and annual sales targets set by the organization.
• Negotiate pricing, terms, and contracts with customers to close profitable deals.
• Maintain regular follow-up with clients to ensure customer satisfaction and repeat business.

2. Marketing Activities

• Develop and implement marketing campaigns to promote products and services.
• Conduct online and offline marketing activities , including social media promotions, email campaigns, and advertising.
• Collaborate with the design and content teams to create brochures, leaflets, presentations, and marketing materials .
• Participate in trade shows, exhibitions, events, and promotional programs to enhance brand visibility.
• Work with digital marketing teams to optimize online presence, SEO, and lead generation .

3. Market Research & Analysis

• Study market trends, competitors, and customer behavior to identify business opportunities.
• Conduct surveys and feedback sessions to understand client needs and preferences.
• Provide data-driven insights to management for better decision-making.
• Keep track of industry developments and suggest strategies to stay ahead in the market.

4. Customer Relationship Management

• Build and maintain long-term relationships with clients and business partners.
• Address customer queries, resolve complaints, and ensure high-quality service delivery.
• Regularly update clients on new products, offers, and promotions.
• Maintain a customer database using CRM tools to track leads and manage client interactions effectively.

5. Coordination & Reporting

• Coordinate with internal teams including product, operations, and finance to ensure smooth sales execution.
• Prepare and submit daily, weekly, and monthly sales reports to management.
• Track the effectiveness of marketing campaigns and provide performance insights.
• Assist senior management in strategic planning and business expansion decisions.