Jewellery Salesman / Jewellery Sales Executive

Job Overview

A Jewellery Salesman / Jewellery Sales Executive is responsible for assisting customers, promoting jewellery products, achieving sales targets, and ensuring excellent customer service in a retail jewellery showroom or store. The role demands good communication skills, product knowledge, persuasive selling abilities, and an eye for design and aesthetics . The Jewellery Salesman / Jewellery Sales Executive acts as a bridge between the jewellery brand and the customer , guiding them in selecting jewellery based on their preferences, budget, and occasion, while maintaining professionalism, trust, and transparency .

Key Responsibilities

1. Customer Assistance & Sales

• Greet customers in a warm, polite, and professional manner .
• Understand customer needs, preferences, and budgets to suggest suitable jewellery pieces .
• Provide detailed information about products, including metal purity, weight, price, certifications, designs, and offers .
• Assist customers in trying, selecting, and finalizing jewellery purchases.
• Upsell and cross-sell jewellery items, promoting premium collections and latest designs .
• Achieve individual and team monthly and annual sales targets .

2. Product Knowledge & Presentation

• Maintain up-to-date knowledge of gold, diamond, platinum, silver, and gemstone jewellery .
• Understand product specifications such as carat, hallmark certification, gemstone properties, and design trends .
• Display jewellery attractively in showcases and ensure proper tagging, pricing, and arrangement .
• Educate customers on jewellery care, maintenance, and warranty policies.

3. Customer Relationship Management

• Build and maintain strong relationships with repeat customers and potential buyers .
• Maintain a database of clients for follow-ups, promotional calls, and loyalty programs .
• Handle customer complaints and concerns politely and professionally , resolving issues to ensure satisfaction.
• Provide excellent after-sales service to build long-term trust and customer loyalty .

4. Store Operations & Inventory Management

• Assist in managing stock, inventory, and product availability .
• Conduct daily stock counts and report mismatches or discrepancies .
• Ensure proper handling, security, and safety of jewellery items.
• Coordinate with the inventory and finance teams for billing, stock audits, and product transfers .

5. Billing & Documentation

• Handle billing and payment processes accurately and responsibly.
• Maintain records of sales, invoices, and customer details in the billing system or POS software .
• Ensure proper documentation of jewellery certifications, warranty cards, and receipts.
• Stay updated on offers, discounts, and loyalty programs to provide correct information to customers.

6. Marketing & Promotional Activities

• Actively participate in in-store events, jewellery exhibitions, and promotional campaigns .
• Suggest marketing strategies to increase footfall and sales.