Required Sales Manager - Lucknow

Job Overview

A Sales Manager plays a key role in driving a company s revenue growth by planning, implementing, and managing the sales strategy . The role involves leading a team of sales executives, building strong client relationships, exploring new business opportunities, and ensuring the achievement of sales targets and organizational objectives . The Sales Manager also collaborates closely with the marketing, operations, and product teams to develop strategies that improve sales performance, enhance customer satisfaction, and expand the company s market presence.

Key Responsibilities

A. Sales Strategy & Planning

• Develop and implement effective sales strategies to achieve organizational goals.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
• Set sales targets, budgets, and KPIs for the team to ensure maximum performance.
• Prepare quarterly and annual business development plans aligned with the company s objectives.
• Collaborate with the marketing team to design promotional campaigns and lead generation strategies .

B. Team Leadership & Development

• Recruit, train, and mentor a team of sales executives, business development officers, and telecallers .
• Conduct regular team meetings, performance reviews, and training sessions to improve productivity.
• Motivate and guide the team to achieve individual and collective sales targets .
• Foster a high-performance, goal-oriented, and collaborative sales culture .

C. Business Development & Client Management

• Identify and develop new business opportunities through networking, referrals, and lead generation .
• Build and maintain strong, long-term relationships with key clients and stakeholders.
• Negotiate pricing, contracts, and agreements to maximize profitability .
• Act as the primary point of contact for high-value clients and resolve escalated concerns effectively.

D. Sales Operations & Reporting

• Oversee the end-to-end sales cycle , from lead generation to deal closure.
• Track sales performance, pipelines, and forecasts using CRM tools.
• Prepare and present weekly, monthly, and quarterly reports to senior management.
• Ensure timely collection of payments and adherence to credit policies.

E. Market Analysis & Expansion

• Conduct market research to understand customer needs and preferences .
• Explore untapped territories and design expansion strategies to increase market share.
• Stay updated on industry trends, emerging products, and competitors offerings .
• Recommend improvements to the product mix, pricing, and sales processes .

F. Collaboration & Cross-Functional Coordination

• Work closely with the marketing team to align campaigns with sales objectives.
• Collaborate with the product development team to provide client feedback and suggest enhancements.
• Coordinate with operations and logistics teams to ensure seamless delivery and customer satisfaction.
• Liaise with finance and accounts for billing, invoicing, and revenue tracking.

Required Skills & Competencies