Field Sales Executive - FMCG - Frozen Food Products

Key Responsibilities

1. Sales & Business Development

• Drive the sales of frozen food products within the assigned territory.
• Identify and develop new business opportunities with potential distributors, wholesalers, and retailers.
• Achieve monthly, quarterly, and annual sales targets set by the company.
• Introduce new products and schemes to the market to maximize revenue and customer engagement .

2. Distributor & Retailer Network Management

• Build and maintain strong relationships with distributors, retailers, and key partners .
• Onboard new distributors and ensure smooth order placement and stock movement .
• Ensure distributors are adequately stocked and trained about the product range.
• Resolve distributor or retailer issues promptly to maintain healthy business relationships .

3. Market Penetration & Product Visibility

• Ensure maximum product availability and visibility at retail outlets.
• Negotiate for better shelf space, branding, and in-store promotions .
• Conduct regular market visits to monitor competitor activities and implement strategies to gain market share .
• Work closely with the marketing team to execute trade promotions, product sampling, and awareness campaigns .

4. Territory & Route Planning

• Plan and execute daily market visits to cover all retailers and distributors within the assigned area.
• Ensure proper route mapping for maximum coverage and efficiency .
• Prepare a weekly and monthly sales plan aligned with organizational goals.

5. Reporting & Documentation

• Maintain accurate records of sales performance, collections, and inventory levels .
• Submit daily and weekly reports to the Area Sales Manager.
• Use CRM tools or reporting systems to track leads, conversions, and payment follow-ups .
• Ensure timely submission of claims, expenses, and promotional reimbursements.

6. Customer Relationship Management

• Understand customer needs and provide solutions to enhance customer satisfaction .
• Address complaints effectively and ensure smooth resolution.
• Build long-term partnerships to encourage repeat business and referrals.

Required Skills & Competencies

1. Core Sales Skills

• Excellent sales and negotiation skills to close deals effectively.
• Strong understanding of FMCG distribution channels and retail dynamics.
• Ability to analyze sales data and identify growth opportunities.
• Comfortable working in a target-driven and competitive environment .

2. Communication & Interpersonal Skills

• Strong verbal and written communication skills in English and local languages.