Executive - New Product Development (5-8 Yrs) Delhi (Marketing/PR/Advertising)

Job Purpose:To lead, plan, and execute the development of new products from concept to market launch, ensuring alignment with the company s strategic goals, customer requirements, and profitability objectives.Key Responsibilities:Product Strategy & Planning:- Identify and evaluate market opportunities for new products based on market trends, customer feedback, and competitor analysis.- Define product roadmaps, timelines, and development priorities aligned with business objectives.- Prepare feasibility studies and cost-benefit analysis for proposed products.New Product Development:- Lead the design, prototyping, and testing phases of new products, ensuring adherence to quality and cost targets.- Coordinate cross-functional teams (design, production, procurement, quality) to drive timely product development.- Prepare and monitor project budgets and timelines.Market & Customer Analysis:- Gather and analyze customer needs, market gaps, and competitor products to define product specifications.- Conduct customer trials and collect feedback for refining products before full-scale launch.Supplier & Material Coordination:- Liaise with suppliers for new material/component identification, trials, and approvals.- Collaborate with the purchase team for sourcing and cost negotiations of new materials.Quality & Compliance:- Ensure all new products comply with quality standards and regulatory requirements.- Document and maintain technical specifications, product BOMs, and work instructions.Product Launch:- Plan and coordinate pilot production runs and commercial production ramp-up.- Support sales and marketing teams with product training and technical information for effective market launch.Continuous Improvement:- Analyze product performance post-launch for further improvement opportunities.- Implement feedback received from customers and sales teams for enhancing product features and performance.Key Skills & Competencies:- Strong project management and organizational skills.- Knowledge of product design, materials, and manufacturing processes (stationery/packaging/related industry preferred).- Market research and data analysis capabilities.- Effective communication and cross-functional collaboration.Qualifications & Experience:- Bachelor s degree in Engineering, Product Design, or a related field (Master s preferred).- 5-8 years of experience in product development, preferably in the stationery, FMCG, or manufacturing sector.- Proven track record of managing new product development projects from concept to launch.Key Performance Indicators (KPIs):- Number of successful new products launched within planned timelines and budgets.- Achievement of target product margins.- Customer satisfaction and feedback on new products.- Reduction in product development cycle time.- Cost savings through material optimization and process improvements. (ref:updazz.com)

Payroll Type : Permanent