Senior Marketing Manager (15-22 Yrs) Mumbai (Marketing/PR/Advertising)

Key Responsibilities / Accountabilities Key Performance Indicators1. Marketing - Prepare and implement marketing budget and plan for restaurants (annual, six-monthly, and monthly)- Understand the competitive marketplace and implement approaches to ensure the restaurants stay ahead in the local market- Develop, implement, and monitor creative local marketing channels- Launch promotions or special activations as per plan (minimum 2 per month per location)- Brand ads, promotional material, and restaurant sales support collaterals design through design agency/freelance designer/vendor (as per plan)- Print coordination of the material with the purchase department / vendor (as per release date)- Restaurant branding material / signage / branded vehicle to be checked regularly (fixing / changing the same as and when required)- Brand tie-ups (minimum 1 per month per location)- Tie-ups with banks- Event Management- Advertising deals- Barter associations- Email Marketing- Photo Shoots (as & when required)- Seamless integration with Operations - Regular conference calls on important subjects:- Every new promotion starts with an Ideation note to be circulated to all concerned- Organize a call for brainstorming and arriving at a countdown list of activities to be done with the person responsible and timelines- Follow it up with a concept note, as the first step of initiating any promotion- Analysis of Guest Comments and Feedback2. Public Relations - Content Creation for Press Release- To check if the work has been done against the scope of work, and other terms as per contract; if not, necessary deductions to be made in the invoice, which are to be duly agreed by the PR agency, and then communicate the same to accounts- Coordination with the PR agency (if any) or directly with the media to ensure periodic coverage- Coordination with operations on industry story quotes and recipes- Media meets for Principals or company news launches- Entertaining of Media for PR barter- Media Gifting- Coordination and closure on the monthly PR plan over Marketing activities3. Implementation of New Menu - Concept note needs to be made- Photo shoot- Designing a menu- Plan and budget on launch activities- all mediums- All collateral creatives to be shared- Social media plan to be shared- PR plan to be shared- Food Tastings to be organized for the internal marketing team and PR agency and media, and bloggers.4. Digital Marketing - Monthly social media campaigns- Coordination with the agency on the execution of campaigns- Online ad campaigning- Online reputation management- Monthly Trend reports- App development (if required)- Emailer creation- Cross online marketing with popular online properties- Website development, management & enhancement on a regular basis- new promotions, change of information etc (includes updating new menu)5. Strategy - Launch, implementation and smooth running of CRM loyalty programs- Half yearly marketing plan plus presentation to all concerned (with budgeted spend) for each unit and at network level - every March and every September- Quarterly presentations of Marketing update to our principals (Brand Owners)- Quarterly evaluation of Design agency, Digital agency and PR agency to ensure work is done as per the scope of work pre-defined- Intelligent and thoughtful evaluation of tangible and intangible benefits of each promotion - including incorporating learnings for improvisation and deciding whether to discontinue it or repeat it for the next season- Half yearly evaluation of the marketing team, role and the organization chart- Mentoring, coaching of team members for building their individual capabilities to enable their independent working and review of team work by periodic, structured interventions- Network Wide Marketing- Marketing incentive programs- Research/dipsticks6. Launch Planning - Pre and Post launch planning- Strategic tie-ups for previews- Corporate, socialite and media invites- Photo-shoots- Corporate tie-ups- Party coordination- Media entertainment and coordination- Press Kit and Announcement release creation- Mall Marketing Signage space closure7. General Duties l To understand completely & conform to all policies, procedures, standards, specifications, guidelines and training programs.- To give unconditional support to new openings for all RSC team members- To report for duty punctually wearing appropriate attire- To be fully conversant with the geographical layout of the operation- To maintain high standards of personal appearance and hygiene at all times- Follow clean-as-you-go policy and keep work area clean at all times.- To maintain a good rapport and working relationship with units, RSC and all other departments and suppliers - To provide courteous, professional, attentive and efficient service at all times towards internal & external customers - To attend and contribute to functional and in...

Payroll Type : Permanent