Manager - Marketing - Meat Products (7-14 Yrs) Mumbai (Marketing/PR/Advertising)

Job SummaryThis position is responsible to Manage, Develop, Execute the Marketing strategies for all International Markets from generation of a New product to Branding. Key Responsibilities :- Build and propose Marketing strategies for each key market and different Sales channels as Retail/ Foodservices/Online.- Identify new categories with Sales Team and lead feasibility studies with proper payback. Make them scalable.- Manage all Projects and generate a Matrix of priority after consolidation. Run PDCA model with proper Action Plans.- Lead all the Innovation process for Exports.- Evaluate International Competition, Global trend reports and how connect to business- Define an efficient process for Product Development from concept till production/sales/consumer response.- Responsible to propose and manage a Marketing Budget.- Lead interaction with third parties/own packaging development and artwork.- Propose Artwork, New designs, Premium, New concepts, Brand rationalization, Portfolio.- Define Price position for Premium products and follow-up Sales development.- Lead and Optimize Value Added KPI, following up all the Plans with Production Planning and Sales, doing necessary adjustments to increase our Brand awareness to consumer.- Support participation at Food Fairs (Quote, Booth, Invitation, Catalogues, Displays, packaging exposition)- Give visibility of all Projects, Initiatives and Value Addition leading a Monthly ForumKey Performance Indicators (KPIs)- Value Added KPI- Achieving the budget (volume, revenue, margins and profits) - Customer expansion for Value Added- Innovation - Quantity, Volume, Profit- Channel Development : Retail/Foodservices/onlineQualifications Educational Requirements Bachelor s degree Yes, MBA degree in business or management related field plus Sales certifications YesWork Experience :Minimum of 10 years of Marketing with the Frozen Food (meat, vegetables, ready meals) Industry, in a Leadership position with exposure of different geographies. YesCompetencies/Skills Required :- Export Process & Regulation- Product Knowledge- Leadership skills- Costing & Feasibility- Understanding of Value Chain- Competitor Insight. Market Gap Analysis.- Negotiation Skills- Communication skills (English required)- Interpersonal skills. (ref:updazz.com)

Payroll Type : Permanent