Senior Digital Marketing Executive (4-4 Yrs) Anywhere In India/Multiple Locations (Online/Digital Marketing)

- Opportunity within a company with a solid track record of performance- Fantastic work culture- Attractive Salary & BenefitsOur client is the premier C2C luxury jewelry marketplace designed exclusively for the U.S. market. They bring trust and elegance together, connecting discerning buyers and sellers of high-value jewelry. Every piece on their platform is backed by 100% authenticity through IGI certification, ensuring safe and secure transactions at every step.The JobKey Responsibilities- Plan, execute, and optimize paid campaigns across Google, Meta, and other platforms- Drive performance marketing with a strong focus on ROAS, CPL, and CAC metrics- Own and execute the SEO strategy (on-page, off-page, technical) to improve organic visibility- Work closely with content, creative, and product teams to deliver cohesive marketing initiatives- Manage and scale remarketing, audience segmentation, and funnel optimization - Use tools like GA4, Looker Studio, Google Tag Manager, Meta Events Manager, and CRM platforms to track, analyze, and report on campaign performance- Own end-to-end marketing performance reporting - including daily, weekly, monthly, quarterly, and yearly analysis, benchmarking, and comparisons- Stay updated on platform algorithm changes and adapt strategies accordingly- Mentor junior team members and support the marketing team lead in strategy planningIdeal CandidateWhat You Bring to the Vault:- 4 years of strong hands-on experience in digital marketing (preferably eCommerce/D2C)- Proven track record of managing performance campaigns across Google Ads, Meta Ads (Twitter & LinkedIn Ads a plus)- Strong analytical skills and comfort with data-driven decision making- Solid understanding of conversion funnels, retargeting strategies, and A/B testing- Proficient in using tools like GA4, Google Search Console, Meta Business Manager, Looker Studio, etc.- Experience in marketplaces or luxury/fashion brands is a plus- Bachelor s degree in Marketing, Business, or related field- Shine Bright with These KPIs:- Campaigns with high ROAS and reduced CAC- Regular, insightful performance reports that guide better decisions- Strong organic growth from improved SEO strategy- Effective funnel optimization and retargeting conversion (ref:updazz.com)

Payroll Type : Permanent