TalentGum - Associate - Meta Ads (2-4 Yrs) Any Location (Online/Digital Marketing)

About the Role :We are looking for an energetic, detail-oriented, and data-driven Meta Ads Associate to join our fast-paced marketing team. In this role, you will work closely with the Meta Advertising Manager to execute high-impact performance campaigns across Facebook and Instagram. This is an ideal position for someone who enjoys hands-on campaign management, loves working with data, and is looking to grow into a full-stack performance marketer over time.Key Responsibilities :Campaign Execution :- Set up and manage Meta ad campaigns including objective selection, audience targeting, placement optimization, and budget allocation.- Upload and rotate ad creatives (images, videos, copy) in line with campaign plans and creative briefs.- Regularly check campaign health and flag underperforming ads or delivery issues in real-time.- Monitor and maintain ad quality scores, delivery insights, and audience overlaps.Reporting & Analysis :- Track daily campaign metrics like CPM, CTR, CPL, ROAS, and CAC to support timely optimization.- Maintain performance dashboards and help generate weekly and monthly campaign reports.- Analyze A/B test results across audiences, creatives, and copy to derive learnings for future campaigns.Collaboration & Coordination :- Coordinate with the creative, copywriting, and design teams to ensure timely delivery of assets.- Assist the Meta Ads Manager in launching experiments and scaling winning campaigns.- Help with ad account hygiene, audience segmentation, naming conventions, and pixel event validations.Requirements :Must-Haves :- 2-4 years of hands-on experience managing or assisting in paid campaigns on Meta (Facebook Instagram).- Solid knowledge of Meta Ads Manager, including campaign structure, audience creation, and bidding logic.- Proficiency in Excel or Google Sheets - strong grasp of pivot tables, lookups, filters, and basic data modeling.- Comfort working with performance metrics and drawing actionable insights from numbers.- Strong attention to detail, time management skills, and ability to work with tight turnarounds.Nice-to-Haves :- Familiarity with Facebook Pixel, Conversion APIs, and event setup/debugging.- Exposure to tools like Canva, Google Analytics, or any third-party analytics/attribution platforms.- Basic understanding of creative testing, landing page funnels, and lead nurturing workflows.- Experience working in fast-growth startups or agencies with high performance expectations.What Success Looks Like:- Campaigns are executed with zero errors and delivered on time.- Daily, weekly, and monthly performance data is accurately maintained and shared.- Campaigns are optimized efficiently based on instructions or insights from data.- Senior managers have full confidence in execution reliability and reporting quality.Why Join Us?- Work alongside some of the sharpest growth professionals in a fast-scaling Ed-tech brand.- Get end-to-end exposure to performance marketing execution, tools, and optimization tactics.- Gain mentorship from a senior Meta Ads Manager while building tangible results and case studies.- Enjoy autonomy, learning opportunities, and a direct view into how digital marketing drives. (ref:updazz.com)

Payroll Type : Permanent