Paid Ads Specialist - Google Ads & Meta Ads (3-5 Yrs) Anywhere In India/Multiple Locations/Philippines (Online/Digital Marketing)

- Strong opportunities to progress your career- Opportunity within a company with a solid track record of performance- Flexible working optionsOur client is a 100 percent Australian owned Digital Services and Innovation company, brings the best of technological innovation to your fingertips.The Job:You will be responsible for :Campaign Strategy & Planning- Develop and implement paid advertising strategies for Google and Meta platforms aligned with client or company objectives (lead generation, sales, brand awareness, etc.).- Conduct audience research, keyword analysis, and competitor benchmarking tailored to the Australian market.- Prepare detailed media plans and budget allocations based on campaign goals.Campaign Setup & Management- Create, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads Manager (Facebook & Instagram).- Write compelling ad copy and coordinate with designers for creative assets.- Implement A/B testing on creatives, audiences, and bidding strategies.- Monitor campaign performance daily and adjust bids, budgets, and targeting to maximise ROI.Analytics, Tracking & Reporting- Set up and manage tracking using Google Tag Manager, Google Analytics 4 (GA4), and platform pixels.- Generate detailed performance reports with insights, trends, and actionable recommendations.- Track key KPIs such as CTR, CPC, CPA, ROAS, conversion rate, and cost per lead.Strategy & Proposal Development- Prepare campaign proposals and strategy decks for new clients or internal stakeholders.- Provide data-driven recommendations on ad spend allocation, creative direction, and funnel optimisation.- Stay up to date with platform updates, new ad formats, and best practices.- Contribute to overall marketing strategy by sharing insights from paid media performance.Market Expertise- Demonstrate a strong understanding of the Australian consumer market, industry trends, and advertising compliance.- Optimise campaigns based on Australian time zones, holidays, and seasonal buying patterns.- Use localised targeting strategies and messaging that resonate with Australian audiences.Ideal Candidate:- You have at least 3 years experience ideally in Digital Marketing within Media & Entertainment industry.- You have working knowledge of Paid Ad Specialist- Experience within would be a strong advantage.- You possess strong analytical skills and are comfortable dealing with numerical data- You are adaptable and thrive in changing environments- You are highly goal driven and work well in fast paced environments (ref:updazz.com)

Payroll Type : Permanent