Manager - Product Marketing (6-8 Yrs) Delhi NCR/Noida (Marketing/PR/Advertising)

Key Responsibilities1. Drive Feature & Product Adoption: Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.2. Convert User Insights into Messaging: Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.3. Plan & Execute Cross-Channel Campaigns: Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.4. Measure & Optimize Performance: Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.5. Collaborate with Cross-Functional Teams: Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.Key Expected Outcomes- Demonstrable growth in feature and overall product adoption across the platform.- Smooth and timely GTM execution for new feature launches.- Clear, consistent product communication across all channels and user segments.- Data-backed continuous improvement informed by user feedback and performance insights.- Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.Must-Have Requirements- 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).- Strong understanding of user behavior, adoption funnels, and product usage patterns.- Hands-on experience executing CRM and in-app communication campaigns.- Analytical mindset with the ability to interpret funnel metrics and convert insights into action.- Excellent communication and stakeholder management skills.- Strong written and verbal communication, with clarity in user-facing messaging.- Ownership mindset with end-to-end accountability for campaign planning and execution.- Understanding of digital platforms and OTT ecosystems.Should-Have Requirements:- Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.- Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.- Familiarity with analytics tools (Amplitude, Mixpanel, GA4).- Exposure to A/B testing and experimentation frameworks.- Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.- Understanding of lifecycle communication and retention-focused strategies.- Ability to review or create campaign creatives with strong narrative alignment.- Curiosity and storytelling capability to translate product features into user benefits.Good-to-Have Requirements:- Prior experience in driving feature adoption or contributing to product-led growth initiatives.- Experience working in high-growth, data-driven startup environments.- Familiarity with marketing automation and experimentation tools.- A creative eye for content, communication, and user experience design.Success Metrics:- Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).- Feature Retention Rate: Repeat usage of adopted features.- Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.- Time-to-Launch Efficiency: Speed and accuracy of GTM execution.- User Awareness: Improvement in survey scores or reduction in support queries.- Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.- Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs. (ref:updazz.com)

Payroll Type : Permanent