Manager - Business Development - IT (3-5 Yrs) Mohali/Punjab (IT Sales)

JOB DESCRIPTION - Lead Generation & b2b Sales (Apollo.io & Reply.io Expert)Location: Mohali (On-site)Experience: 4-5 yearsDepartment: Sales & MarketingRole OverviewWe are looking for a high-performing Lead Generation Specialist with proven experience running outbound prospecting using Apollo.io and Reply.io. The ideal candidate has previously managed end-to-end outbound campaigns for B2B technology or IT services companies and is confident working with data, sequences, messaging, and analytics.This is a performance-driven role responsible for generating qualified leads for our Sales team across UK/EU markets.Key Responsibilities1. Outbound Campaign Management- Build and manage outbound sequences in Apollo and Reply.io.- Research, segment, and enrich prospect lists based on ICP.- A/B test subject lines, messaging, send times, and sequences.- Maintain high sender reputation and deliverability.2. Prospecting & List Building- Identify decision-makers using Apollo, LinkedIn, ZoomInfo, etc.- Validate data, remove duplicates, and ensure high-quality contact lists.- Work closely with Sales to refine ICP and targeting strategies.3. Lead Qualification & Handover- Track opens, clicks, replies, and conversions.- Qualify leads based on interest and fit.- Schedule meetings/calls for the Sales Manager.- Maintain accurate notes in CRM.4. Reporting & Optimisation- Weekly reporting on campaign performance and KPIs.- Optimise messaging and sequences to improve reply and conversion rates.- Continuously improve targeting accuracy and conversion efficiency.Required Skills & Experience- 3-5 years of hands-on outbound lead generation experience in B2B.- Deep working knowledge of Apollo.io & Reply.io (mandatory).- Experience with email deliverability, domain warm-up, and inbox rotation.- Strong understanding of B2B sales funnels (MQL - SQL - Opportunity).- Ability to write clear and persuasive outreach messaging.- Comfortable working UK/EU time zones and targets.- Experience in IT Services, BPO, Managed Services, SaaS, or Telecom is a strong plus.KPIs for Success- Number of targeted prospects added weekly- Sequence performance (open %, reply %, meeting booked %)- Qualified meetings handed to Sales- Lead-to-opportunity ratio- Data accuracy & list quality- Personality & Behavioural FitWe are looking for someone who:- Is analytical and results-driven- Proactively suggests improvements to campaigns- Works well under targets and deadlines- Has strong written English- Takes ownership of outcomes, not just tasksWhy Join Us- Growing international organisation working with UK & EU clients- Opportunity to build a best-in-class outbound system- Performance-driven incentives- Modern office environment and collaborative culture (ref:updazz.com)

Payroll Type : Permanent