Light Up Beauty - Digital Marketing Lead (2-3 Yrs) Delhi NCR (Online/Digital Marketing)

We are a growing D2C tea brand focused on building a premium, scalable consumer business in India. We are currently running paid acquisition campaigns and looking to scale efficiently while improving profitability.Role Objective:Take complete ownership of Meta (Facebook & Instagram) paid growth and scale revenue profitably while improving ROAS beyond current baseline.Key Responsibilities - End-to-end ownership of Meta Ads (strategy to execution)- Improve ROAS - Optimize funnels to increase AOV - Reduce CAC while scaling volume - Lead creative testing (hooks, angles, UGC, offers) - Deep analysis of customer cohorts & LTV - Work directly with founder on growth roadmapKPIs: - ROAS - Customer Acquisition Cost - Revenue from Paid Channels - Repeat Purchase Rate - Contribution MarginIdeal Candidate: - 3-5years experience in D2C / E-commerce - Has scaled a brand to - 1Cr /month revenue - Strong understanding of unit economics - Hands-on with Meta Ads Manager, Pixel & attribution - Analytical & execution-focused - Startup mindset (ref:updazz.com)

Payroll Type : Permanent