Ketto Online Ventures - Assistant Manager/Senior Executive - Customer Retention Marketing (3-4 Yrs) Mumbai (Online/Digital Marketing)

- We are seeking a dynamic and results-oriented professional to join our marketing team as an Assistant Manager/ Senior Executive for Customer Retention Marketing role. The ideal candidate should have a strong background in customer retention strategies. This role involves creating and implementing campaigns to retain existing customers, enhance customer experience and loyalty, and drive revenue growth.Responsibilities :- Develop and execute customer retention marketing strategies to minimize churn and maximize customer lifetime value.- Analyze customer data to identify patterns, preferences, and behaviors, leveraging insights to optimize retention campaigns.- Collaborate with cross-functional teams, including product, sales, and customer support, to align strategies and improve overall customer experience.- Create targeted and personalized communication campaigns through various channels, including email, WhatsApp, SMS, and in-app messaging.
-Implement strategies that effectively reach and engage customers across these various channels.- Implement A/B testing and analyze campaign performance metrics to continuously improve the effectiveness of retention initiatives.- Utilize marketing automation tools to set up and manage triggered campaigns based on customer behavior and engagement.- Collaborate with the data analytics team to measure and report on key performance indicators related to customer retention.- Stay informed about industry trends, best practices, and emerging technologies in customer retention marketing.Qualifications :- Master/Bachelor s degree in Marketing, Business, or a related field.- Proven experience (3-4 years) in customer retention marketing, with a focus on driving customer loyalty and reducing churn.- Strong analytical skills with the ability to interpret data and make data-driven decisions.- Excellent communication and interpersonal skills to collaborate effectively with internal teams.- Familiarity with marketing automation tools and CRM systems such as Clever Tap.- Results-driven mindset with a commitment to achieving retention and revenue goals.- Creative thinking and problem-solving skills to develop innovative retention campaigns.- If you are a passionate marketer with a track record of successful customer retention initiatives, we encourage you to apply. Join our team and contribute to the success of our company through effective customer retention strategies. (ref:updazz.com)

Payroll Type : Permanent