Assistant Manager - Retention - D2C Brand (1-7 Yrs) Mumbai (Marketing/PR/Advertising)

Our client, a D2C Health & wellness brand, is hiring for an Assistant Manager - Retention Marketing. The role involves planning, execution, and strategy across various communication channels, including SMS, WhatsApp, and Email Marketing.- Location: Mumbai (Lower Parel) - 5 days work from officeIdeal Candidate:- Experience: 2-7 years in an FMCG/D2C brand or an agency catering to clients in a similar industry.Responsibilities:- Take complete ownership of retention channels (WhatsApp, Email, SMS), including strategy, planning, and execution with agency partners.- Curate and plan the monthly website offer calendar, aligning strategies with the marketplace team.- Drive brand website revenue growth through retention marketing initiatives.- Possess a strong understanding of the D2C tech stack (Shopify, WebEngage, WABA, Google Analytics, etc.).- Demonstrate expertise in Google Analytics, A/B testing tools, and CRM.In case of any queries, feel free to reach out to us (ref:updazz.com)

Payroll Type : Permanent