Digital Marketing Role (1-3 Yrs) Delhi (Marketing/PR/Advertising)

Job Title: Social Media ExecutiveJob Summary:We re seeking a highly skilled Social Media Executive to manage and execute our social media marketing strategy across various platforms. The ideal candidate will have expertise in Google and Meta Ads, image editing, PPT creation, and social media management. You will be responsible for creating engaging content, managing paid social media campaigns, and analyzing performance metrics to optimize our online presence.Key Responsibilities:1. Social Media Management: - Develop and implement a comprehensive social media strategy across Facebook, Instagram, Twitter, LinkedIn, and YouTube.
-Create and curate high-quality, engaging content (text, images, videos) for social media platforms.
-Manage and schedule content using social media management tools (e.g., Hootsuite, Buffer).2. Paid Social Media Advertising: - Manage Google Ads (formerly Google AdWords) and Meta Ads (Facebook and Instagram) campaigns.
-Conduct keyword research, ad copywriting, and landing page optimization.
-Monitor and optimize ad performance, ensuring ROI and campaign goals are met.3. Image Editing and Design: - Create visually appealing graphics, images, and videos for social media content using Adobe Creative Suite (Photoshop, Illustrator, etc.).
-Edit and optimize images for various social media platforms.4. PPT Creation: - Design and develop engaging presentations for social media, marketing, and sales teams.
-Create pitch decks, infographics, and other visual aids using PowerPoint and Google Slides.5. Analytics and Reporting: - Track and analyze social media performance metrics (engagement, reach, clicks, conversions).
-Provide regular reporting and insights to optimize social media strategy.6. Collaboration and Communication: - Work closely with cross-functional teams (marketing, sales, creative).
-Ensure brand consistency and messaging across all social media channels.Requirements :- 2 years of experience in social media marketing, digital advertising, or a related field.- Proven expertise in Google Ads and Meta Ads.- Strong understanding of social media platforms, algorithms, and best practices.- Proficient in Adobe Creative Suite (Photoshop, Illustrator, etc.) and Microsoft Office (PowerPoint, etc.).- Excellent content creation, writing, and editing skills.- Analytical and problem-solving skills, with ability to interpret data and optimize campaigns.- Strong communication and collaboration skills.Nice to Have :- Experience with social media management tools (Hootsuite, Buffer, etc.).- Knowledge of SEO principles and keyword research.- Familiarity with video editing software (Adobe Premiere, Final Cut Pro, etc.).- Certification in Google Ads or Meta Ads is a plus.What We Offer :- Competitive salary and benefits package.- Opportunity to work with a dynamic and growing organization.- Collaborative and supportive team environment.- Professional development and growth opportunities. (ref:updazz.com)

Payroll Type : Permanent