Marketing Coordinator - Home Decor (1-8 Yrs) Delhi NCR (Online/Digital Marketing)

Job Title: Marketing CoordinatorLocation: Okhla, DelhiAbout the Company:Client Name - our Client is a pioneer in retail and distribution of luxury interior lifestyle in India over the last 20 years.Job Overview:The Marketing Coordinator will be responsible for executing the marketing strategy and initiatives to enhance brand awareness, drive customer engagement, and support sales objectives for the premium sanitary ware segment. This role requires a mix of creativity, organizational skills, and a strong understanding of marketing trends in the luxury home products sector.Key Responsibilities:Marketing Campaign Management:- Assist in planning, developing, and executing marketing campaigns across multiple channels (digital, print, events).- Monitor and optimize campaign performance, adjusting strategies as needed to meet objectives.- Collaborate with the marketing team to create compelling content for various platforms (website, social media, email newsletters, etc.).Social Media & Digital Marketing:- Manage and grow the brand s presence on social media platforms (Instagram, Facebook, LinkedIn, Pinterest, etc.).- Create engaging content, including photography, videos, graphics, and blogs that align with the company s luxury brand image.- Run paid social media ads and Google ads, analyzing their effectiveness and ROI.- Track social media metrics and provide insights for content improvement and engagement.Branding and Positioning:- Assist in creating consistent branding messages and promotional materials that reflect the company s premium image.- Ensure all marketing collateral is up-to-date and aligns with brand guidelines.- Coordinate the production of brochures, catalogs, and other promotional materials.Market Research and Competitor Analysis:- Conduct market research to understand customer needs, industry trends, and competitor activities.- Analyze customer feedback and market trends to help the sales team understand customer preferences.Event Coordination & Trade Shows:- Organize and coordinate trade shows, exhibitions, and events to showcase the company s products.- Manage logistics for events, including venue selection, vendor coordination, and promotional materials.Collaboration with Sales Team:- Work closely with the sales team to develop strategies for increasing customer acquisition and retention.- Support the sales team with marketing materials, presentations, and promotional campaigns.Email Marketing & Newsletter Management:- Manage and optimize the company s email marketing campaigns.- Create engaging newsletters that highlight product launches, industry trends, and company news.Reporting and Analytics:- Monitor key performance metrics (KPIs) for digital marketing campaigns and report on results.- Provide insights on how to improve performance and drive engagement.Qualifications:- Bachelor s degree in Marketing, Business Administration, or a related field.- 2-3 years of experience in marketing, ideally within the home dcor, luxury, or building materials industry.- Proficiency in digital marketing tools (Google Ads, Facebook Ads, Mailchimp, Hootsuite, etc.).- Strong understanding of social media platforms, SEO, and content marketing strategies.- Experience in creating content for websites, blogs, newsletters, and social media.- Excellent written and verbal communication skills.- Strong attention to detail and organizational skills.- Ability to work independently and manage multiple projects simultaneously.- Knowledge of graphic design tools like Adobe Creative Suite (Photoshop, Illustrator) is a plus.Preferred Skills:- Experience in event management or trade show coordination.- Basic understanding of web design and user experience (UX).- Familiarity with CRM tools and email marketing platforms.- A passion for luxury home products and interior design trends. (ref:updazz.com)

Payroll Type : Permanent